Award-winning beauty industry veterans to help your brand grow.
“I’ve helped to develop, launch and grow brands successfully from ideation to inception to acquisition. ”
—
Beauty Strategy Group Founder and CEO Sonia Summers
Our Process
We start with a deep dive into your business to deliver a robust SWOT analysis
Define the scope
Create the path
Once we have a thorough understanding of your unique business goals and challenges we prepare a full scope of work and a project timeline to implement the strategic recommendations to get your brand where it needs to be.
Certifications & Awards
Our best in class services have received recognition and honors from some of the most respected authorities in business.
Leadership Team
Sonia Summers - Founder
After a hugely successful career in the beauty industry, making her mark with several global brands in the likes of Avon Products, Valeant Pharmaceuticals (Kinerase Skincare) and indie brands like DuWop, Sonia decided to build her own business and dedicate her expertise in the beauty industry with a portfolio of brands known to have an innovative and distinct point of difference.
With a varied and distinct pool of experience that includes, direct sales (MLM), direct response, retail, home- shopping, spa, international and the Physician-dispensed channels – Sonia has an edge on most companies when it comes to understanding the marketplace and what strategy works best for what brand.
Kristy Engels - President
Kristy has over 20 years of beauty industry experience, most recently as CMO of the team that launched Gelo Hand Soap into the mass market. She launched illuMask which was acquired by J&J and then sold under the Neutrogena brand. Kristy partnered with celebrity hair stylist Anthony Dickey to launch Hair Rules where she led brand development, marketing, e-commerce, public relations and social media efforts. She won a WWD Beauty Inc. for “Mass Newcomer of the Year” award in 2012.
Kristy has a unique understanding of the digital landscape and trends which have been honed over years of startup experience. She understands the importance of budgets and utilizes creative strategies to maximize results.